Vitrue 1st To Let Brands Offer Mobile Access To Their Facebook Page Tab Apps

Facebook's mobile apps and websites don't support access to Page tab applications, which let brands host signup forms, coupons, sweepstakes, games and more. Considering roughly 40% of Facebook's users are accessing the site via these mobile interfaces, brands are missing out on serving their content to hundreds of millions of people. But Page management platform Vitrue?announced a workaround today at the Appnation III conference, inspired by encouragement from Facebook itself. Soon when mobile users try to visit tab apps on the Pages of its clients, Vitrue's system will recognize the user is on a mobile device and redirect them to an HTML5 mobile site version of that app. Expect other Page?management?companies to copy this fix if Facebook doesn't solve the problem for everyone first.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/hOjP8ai2Tn8/

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